How We Work

Customized Turnkey Solutions

The SGC Custom Media Group prides itself on delivering content projects that are customized to your needs and ready to go to audiences—AKA your current and future customers. Whether you need big ideas or one small solution, we house the editorial and design talent to create lead-generating marketing materials that are on time and on target.

From concept to execution, we work with our brand teams to deliver integrated marketing solutions that tell your story to a targeted group. Our clients have primarily found us through our brands, and many marketers trust us to deliver vital components that are part of a broader initiative. And thanks to our superior customer service, our clients often come back for more.

Our titles at Scranton Gillette Communications—Water & Wastes Digest, Water Quality Products, Storm Water Solutions, Roads & Bridges, Furniture Lighting & Decor and Construction Equipment—reach numerous decision makers in their prospective markets.

Our Process

  • Step 1

    Get in touch with your Integrated Media Consultant (IMC) at any one of our brands or contact us directly.

  • Step 2

    We’ll help you identify any gaps in your content marketing and the potential solutions to bolster those efforts. Or, you might already have these identified ahead of time!

  • Step 3

    Once your needs are determined, your IMC and our team will put together a proposal with recommended tactics for fulfilling your content marketing objectives.

  • Step 4

    Upon acceptance of the agreement, depending on the scope of the project, we’ll outline the content focus and a production timeline.

  • Step 5

    Typically we allow for two rounds of review and revisions per major “iteration” of the project: 1) draft copy, 2) draft layouts and 3) preview of final deliverable.

  • Step 6

    After approval of the final deliverable, you now have a completed piece of vital content that you can share, promote and use to engage with customers.

The best marketing doesn’t feel like marketing.

~ @tomfishburne1

Let Us Develop Content For You

Learn more about the ROI a custom branding project can bring to your marketing plan. Contact the SGC Custom Media Group or your Integrated Media Consultant now.

Kick Your Content into Gear